Gloss and Vibrancy Shampoo, 250ml by MADARA
April 17, 2012 by Lastrina
Filed under Hair Care, Health, New Products and Services
Brand: MADARA
Attributes: No Animal Testing, Non-Toxic, Organic
Description: MADARA Hair Gloss and Vibrancy Shampoo is suitable for normal hair. It is formulated to calm the scalp, cleanse the hair and prevent dry ends, making your hair strong and shiny.
Ingredients: Aqua, Sodium Cocoamphoacetate, Glycerin, Lauryl Glucoside, Sodium Cocoyl Glutamate, Sodium Lauryl Glucose Carboxylate, Cocamidopropyl Betaine, Glyceryl Laurate, Rosa Damascena Flower Water, Hydrolyzed Wheat Protein, Sucrose Cocoate, Coco Glucoside, Glyceryl Oleate, Betain, Glycerin, Betula Alba Birch Extract, Lactic Acid, Chamomilla Recutita Chamomile Extract, Tillia Cordata Linden Flower Extract, Humulus Lupulus Hop Extract, Plantago Major Plantain Extract, Vaccinium Macrocarpon Cranberry Extract, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, and Aroma.
MADARA is a company from Latvia that produces an entirely natural and organic range of cosmetics, which is certified according to the international ECOCERT standard.
MADARA’s products are distributed by Pure Tincture Boutique. You can buy from their online store or visit their boutique.
The product is awarded a Green Rating of 4 stars based on 9 points in the following 5 criteria (updated on 12 Apr 2012):
Business Sustainability
4. Has the company taken steps to implement green practices in the office or reduce the environmental impacts from its offices?
The substances and methods used in MADARA’s production unit are environmentally friendly.
5. Has the company, product or service won any environmental or sustainability awards?
The company won the ‘Latvia’s Greenest Company’ award in 2009 and a certificate of recognition from the European Commission in 2010 for their contribution to the development of environmentally friendly business practice.
Energy and Climate Change
11. Has the company taken steps towards reducing its energy consumption, carbon dioxide or greenhouse gas emissions?
The company uses energy efficient production equipment.
Materials and Waste
19. Has the company taken steps to reduce the material and packaging used for the product, or to reduce the waste generated in the production of the product or service?
MADARA’s packaging can be recycled. ECOCERT also strongly defines packaging requirements – it should be recyclable and environmentally friendly.
Chemicals and Health
23. Does the product or service use natural ingredients or use no harmful chemicals?
MADARA cosmetics contain organically certified natural extracts from plants growing in the Baltic region. The ingredients in MADARA cosmetics come from certified organic farms and approved suppliers.
24. Is the product or service certified organic and have a credible third party certification or label?
MADARA’s products are entirely natural and ecological cosmetics certified according to the international ECOCERT standard. It is a volunteer standard that certifies cosmetic products confirming that at least 95% of ingredients comes from natural origin. The remaining 5% of ingredients are strictly regulated and stand for minerals, organic acids and other substance. ECOCERT prohibits the use of synthetic perfumes, synthetic preservatives like parabens, mineral oil, propylene glycol and other synthetic ingredients. Please find more information here.
25. Has the company taken steps to reduce the chemicals used in the product or service?
Yes, the company has taken steps to reduce the chemicals used in their products. By following the ECOCERT standards, this also means they are permitted to using only five different preservatives in their products and their amount must not exceed 5% of all the ingredients in the product. Please find more information here.
Social and Ethical
28. Is the company against animal testing on its product or service?
Yes the company is against animal testing on its products.
30. Are the company employees involved in community activities or volunteering their time to help the community or the environment?
The company organised the Festival of Good Thoughts and Sensations for the community where visitors can engage in soap making workshops, go to the eco market and take part in the natural fashion show.
“I didn’t really like the smell of the shampoo as it smells like grass. But after understanding that the shampoo contains natural plant extracts, and that it is less toxic than normal shampoos and less harmful to the environment, the smell doesn’t matter any more. What matters is that it does the job of cleaning my hair with less impact to the environment.”
What do you think? Share your reviews and comments below.
