Wheat Composite Hanger by L’earth

Brand: L’earth

Attributes: Waste Reduction, Recycled

Description: The Wheat Composite Hanger by L’earth is made of composite wheat, recycled plastics, and metal strips.

The hanger is dark brown in colour and is 35cm in length, with 2 clips at both ends.

L’earth (short form of the phrase Love Earth) is a consumer brand of Winrigo (S) Pte Ltd, making eco-friendly plastic products more accessible to consumers.

You can buy from L’earth’s online store or contact their key partner Winrigo.

The product is awarded a Green Rating of 5 stars based on 11 points in the following 5 criteria (updated on 2 Apr 2012):

Business Sustainability

1. Does the company, product or service have a third party certified green business or green product label?

L’earth’s products are made by Winrigo, which has obtained the Sustainable Manufacturing Certification for 2010 to 2012.

2. Does the company have a sustainability policy or publish a sustainability report?

Winrigo is committed to sustainability and has implemented practices to meet some of the criteria for the Sustainable Manufacturing Label.

4. Has the company taken steps to implement green practices in the office or reduce the environmental impacts from its offices?

Winrigo has implemented practices to meet some of the criteria for the Sustainable Manufacturing Label.

5. Has the company, product or service won any environmental or sustainability awards?

Winrigo has won the 3R Packaging Awards – Merit Award in 2011, and the SEC-Senoko Energy Green Innovation Award in 2010.

Energy and Climate Change

6. Is the product or service energy efficient or helps to conserve energy or reduce carbon emissions?

The product uses recycled plastics instead of virgin plastic material, thus reducing plastic waste and further lowering carbon emissions. SIMTech assisted Winrigo to conduct a comparative carbon footprint assessment to verify the eco-friendliness of the material, R3Plas™. R3Plas™ is able to reduce carbon emission by 30% compared to virgin plastics without increasing in cost.

9. Does the company measure its energy consumption, carbon dioxide or greenhouse gas emissions?

Winrigo has developed a Life Cycle Assessment toolkit with SIMTech, which looks at energy consumption and carbon footprint of its processes and products.

Materials and Waste

12. Does the product or service help to reduce, reuse or recycle waste?

L’earth’s hangers are made using plant by-product like wheat. Rather than disposing them as waste, they are put to better use by combining them with recycled plastic.

13. Is the product made from reclaimed or recycled material?

The product is made with recycled plastics and organic plant by-product fibers from wheat.

19. Has the company taken steps to reduce the material and packaging used for the product, or to reduce the waste generated in the production of the product or service?

Winrigo is a signatory to the Singapore Packaging Agreement. This means that the one of the company’s aims has to be reducing packaging waste arising from consumer products.

Chemicals and Health

25. Has the company taken steps to reduce the chemicals used in the product or service?

The company has has conducted 3rd-party tests to ensure that its products are free of most heavy metals and VOCs.

Social and Ethical

30. Are the company employees involved in community activities or volunteering their time to help the community or the environment?

L’earth is always seeking collaboration and environmental projects, and has partnered with Winrigo as sponsors for youth-initiated projects, World Leadership Conference 2011, Earth Day 2011 and Indian Community 2012.

“My first physical impression of the hanger is that it is not the most good-looking hanger out there. It was just this straight piece of material with a hook attached on it. But this is a hanger, and it did serve its purpose – it was able to hold the weight of wet cotton tops and wet denim jeans. So if you are looking for something simple and does its job, then this hanger might be the one for you.”

Nor Lastrina Hamid

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